DataMentors, LLC, a data quality, data management and business intelligence solutions provider, has released a new article geared towards helping furniture retailers use data-driven strategies to drive more digital shoppers into their stores. Written by Anders Ekman, President of DataMentors, the article was recently published by RetailerNOW: http://www.retailernowmag.com/clicks-to-bricks/.
“Consumers today shop across multiple channels,” said Anders. “While consumers may begin their path to purchase digitally, furniture retailers can take action to drive these digital consumers into their stores. By implementing a solution to manage and analyze customer data, the right offers can be aligned to the right consumers to ultimately drive more sales.”
Consumers are rich resources of information, producing loads of data as they engage with brands across channels such as billing departments, POS, digital media, customer service centers, email and more. By integrating this customer information into a marketing database, marketers can easily perform analytics to better understand customers, what they value, and how to target them according to their channel preferences.
The article discusses critical steps furniture retails can take to turn data into insights, including:
- How to pull data into an integrated marketing database to achieve a 360-degree customer view.
- How to identify a company’s best customers and find new “look-alike” prospects.
- Marketing to consumers across channels with targeted campaigns.
- Using profiling and behavior trigger-based marketing automation to find new opportunities.
“Successful customer acquisition requires having the right marketing data to develop your own unique mix of audiences, channels, and messaging. And with the right mix, a furniture retailer can power company growth with loyal customers and more furniture sales,” said Bob Orf, Chief Executive Officer of DataMentors.
To learn more about how furniture retailers are growing revenue by targeting today’s multi-channel shopper, read Clicks to Bricks at: http://www.retailernowmag.com/clicks-to-bricks/.
About DataMentors, LLC
DataMentors is a provider of data quality, data management, business intelligence, and Data-as-a-Service (DaaS) solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past eight years, successfully helps companies of all sizes implement the right data solutions to ensure success. For more information, visit http://www.datamentors.com.